Homeless Letter

Just one night on the street. That’s all that the Goss Gothenburg agency needed to show the importance of donating to a homeless charity organization.

Instead of sending the regular and oh so easy to ignore letters asking for donations, they let them spend a night on the street first, illustrating the impact that homelessness can really have.

It’s simple, it’s beautiful, it’s ridiculously low budget and, most important of all, it was effective, increasing the donation rate by over 15%.

Client: Gothenburg Homeless Aid
Agency: Goss Gothenburg
Year: 2009