Spare the Act

This campaign has everything going for it. A good insight, a fun execution and Jeff Goldblum. It’s such a great idea because we all have been put in a position where we have to avoid social mines at a dinner table or pretend to like a family member’s gift.

These ads make you aware that you are sometimes a kind of a shitty person and then comforts you by showing that so is everyone else.

Client: Currys PC World
Agency: AMV BBDO
Year: 2015