Silent Night

So… this is a tough one.

Most of the ads featuring here have some sort of feel-good effect. This one clearly stands out and that’s just what it did when it was originally released. Say what you want about it but, in that way, it’s clearly effective.

Production value isn’t high, but the shock value is there through real images that go along with a song that, even though we all know by heart, suddenly takes a whole new meaning.

Client: COI Road Safety
Agency: Abbott Mead Vickers
Year: 2000