Time to go Home

This is not an ad for the cynics out there. The Grinches of the world will get annoyed by what they’ll believe to be the old man’s selfishness or will even comment something about “the boy who cried wolf”.

Although those comments have some merit, Christmas is not just the time for forgiveness. It’s the time for suspension of disbelief and for just letting yourself feel the love.

Instead of overthinking the ad, let yourself be immersed by the way the story is told. You’ll feel better for it.

Client: EDEKA
Agency: Jung von Matt AG
Year: 2016