The Bear & The Hare

During the last decade and a half, classical 2D cartoons have been getting their pants pulled down by the jock bully of entertainment that is 3D animation. Nobody can (or should) question the legitimacy and geniality of Pixar’s storytelling and art direction. Yet, for whole generations, both Don Bluth and the old Disney feature films are the defining stuff that childhood is made of.

John Lewis took advantage of this latent nostalgia to again tell a simple story to pull along your heartstrings.

Client: John Lewis
Agency: Adam & Eve/DDB
Year: 2012